Luka Dončić’s 77X Pop-Up Court

Luka Dončić’s 77X Pop-Up Court – NBA All-Star Weekend 2026

During NBA All-Star Weekend 2026 in Los Angeles, Luka Dončić unveiled the 77X pop-up experience Lil’ Luka’s Heartbreak Factory. Designed as a playful mix of candy factory and basketball court, the space invited fans into an immersive universe built around Luka’s personal brand.

At the centre of the installation stood a custom black hardwood basketball court from Junckers. Surrounded by floor-to-ceiling LED walls and animated visuals, the dark surface helped anchor the entire experience, reflecting the colours and movement of the digital environment while providing a professional playing surface for fans to step onto the court themselves.

“Junckers’ sleek black basketball court created the perfect environment for our 77X pop-up event with Luka Dončić. The team was great to work with and people loved the court. We'd love to work with them again.”

The project demonstrates how sports flooring can play a role beyond performance alone. By combining technical quality with a distinctive visual expression, the court became an integrated part of the overall design — supporting both the atmosphere and the functionality of the space.